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3.04.2023

Macedonia – a forgotten country?


IVAN TOROV

That’s how it is. Life isn’t fair, and reality demands a compromise. These are the words that Erwen Fouréré, the long-standing EU ambassador to Skopje, a witness and occasional actor in Macedonia’s troubles, addressed to his hosts, warning them that the time to reach a deal with Greece over Macedonia’s name was fast running out.

A month from now the EU will decide whether Macedonia, after five years of candidate status, will be given the date for starting negotiations on finally joining the EU. In Macedonia itself, however, there is a gloomy atmosphere of unfulfilled expectations. It is as if the Macedonian government and public have come to accept that Macedonia will draw the short straw in the ‘wrestling match’ at the EU summit in June.

It is most likely, indeed, that the setting of the date will again be postponed, hopefully until the end of the year, less optimistically for an indeterminate period. The formal explanation will be the slowing down, indeed end of reforms; but in reality it is the failure to reach an agreement with Greece over the country’s name. The conflict with which Greece has burdened Macedonia, and which until quite recently was merely a ‘technical problem’ that did not affect Macedonia’s progress towards EU and NATO membership, has in the meantime grown into an ‘unavoidable obstacle’. Or rather, into Brussels’s political ultimatum. It is true that the issue of the name does not appear as a formal condition; but when it comes to choosing between a state that already is a member (Greece) and a state that wishes to become one (Macedonia), there will be no dilemma. Despite sympathy for Macedonia and irritation with the Greek economic assault on EU stability, Macedonia will get short shrift. The offence will be chalked up against the weaker side, although everyone knows full well that the stronger one, which sets the rules, has been playing a highly destructive game.

Though Brussels officials hope for some turnaround by mid-June, its chances are nil. The Macedonian-Greek negotiations on Macedonia’s name reached a dead end several months ago, so that a change in the coming weeks would be truly miraculous. The long-standing American UN mediator in this conflict, Matthew Nimetz, does not believe in a sudden change either, and has been postponing the restart of negotiations. For sure, at the beginning of the this year there was a hope that ‘Republic of Northern Macedonia’ might, under certain conditions, be acceptable to both sides. But it vanished the moment the Greeks ‘explained’ that the change of name from Macedonia to Northern Macedonia would oblige the country to change also its national identity, its language, its constitution, its national anthem and its state emblem and flag – a recasting in fact of the whole of its history and culture.

The Macedonians interpreted this Greek ‘shopping-list’ in the only possible way – as the introduction of a Greek protectorate. The idea consequently, and logically, died even before it had been officially endorsed. A section of Macedonian public opinion, and certain political circles in Skopje, were initially positively inclined towards the name ‘Northern Macedonia’. But when the Greeks upped their demands, the Macedonians responded by reviving the old idea of a referendum on the name, the negative outcome of which is beyond doubt.

Greece responded to the idea of ‘letting the people decide’ by accusing Macedonia of blocking its ‘cooperation’ and ‘good will’ in the search for a ‘mutually acceptable compromise’. In fact, Greece is in no hurry (though one might think differently, given the seriousness of its crisis), all the more so because it has finally and without much effort won the support of EU leaders for its irrational national campaign, despite the fact that its economic and financial policy has brought into question the very survival of the euro and of the European Union. Athens can allow itself the luxury of simultaneously relaxing its chronic inter-state tensions with Turkey, thus winning the sympathy of Brussels and Washington, and assuaging European frustrations with the consequences of the Greek economic collapse. Turkey is more important to the international community than Macedonia, and the Greek prime minister can therefore afford to risk the wrath of Greek nationalists at his dialogue with Turkey. The tightening of the screw on its ‘unreasonable’ Macedonian neighbour comes as a recompense to the nationalists, at a time of real danger that the domestic crisis might unite the social and nationalist revolts into a powerful anti-government and anti-EU movement. This is why the so-called red line of Greek national interests is being maintained against the small and weak Macedonia, a line that Prime Minister Papandreas will not dare to cross.

But whereas Greece, therefore, may be in no hurry to reach a settlement with Skopje (not least because the very maintenance of mutual tensions causes serious internal trouble for Macedonia), one would expect Macedonia itself to be keen to arrive at a settlement that would unfreeze its current status as a forgotten country, and put it on the path to membership of the EU and NATO. This, however, does not appear to be the case.

The long and exhausting ‘war’ with Greece has created a situation of near-complete lethargy, with elements of indifference. The economic crisis is deepening, investors are avoiding the country as too risky, the social situation is increasingly hopeless, reforms have practically ceased, the prospects for Euro-Atlantic integration are receding – all this is creating anew a deep political crisis characterised by growing tensions between the country’s Macedonian majority and Albanian minority.

Instead of intensifying diplomatic activity, the government headed by Nikola Gruevski (VMRO- DPMNE) seems to have opted instead for a tactic of silence combined with anticipation, guided by a strange logic that time is in fact on Macedonia’s side. The idea being, it seems, that Europe will in time tire of Greek nationalist belligerence and arrogance, if not because of the Greek tactic of systematically undermining Macedonia, then because of the catastrophic effect of Greek economic mismanagement on European stability. Pursuing a tactic of ‘mutual attrition’, Macedonian nationalism in the form of a ‘return to antiquity’ has been offered as a response to Greek nationalism (though the intensity of the search for a new ancient Macedonian identity has somewhat diminished). Convinced that truth and justice is on its side, the government appears no longer interested in finding friends and allies abroad, and it is here that the main reason for the current near-total marginalisation of the country’s international position should be sought.

An ideological war is instead being waged against internal critics, with the government using its media to indict ‘traitors’, those who ‘favour selling the national spirit and dignity’ (i.e. argue for continuation of dialogue with Greece), and this is turning the Macedonian political scene into an arena of permanent confrontation. There is a real danger that, in the absence of a speedy internal political agreement, Macedonia could easily revert to the situation that pertained on the eve of the armed conflict between the authorities and mutinous Albanians in 2001.

Prime Minister Gruevski is no longer preoccupied with Athens, Brussels and Washington, but with the fanning of domestic conflict in order to hold off the Macedonian and Albanian political opposition and to create a suitably nationalist atmosphere for winning a new mandate at the increasingly likely early elections. With this in mind, the critics of the Macedonian government agree that it is, in fact, not in its interest to reach a compromise with Greece. Gruevski’s coalition government, involving the leader of the Albanian national community Ali Ahmeti, is on the point of collapse, as both sides contest the Ohrid Agreement that ended the war in 2001, the ruling party arguing that it gave too much to the Albanians while the Albanians believe that federalisation of the state offers the only way out of the crisis. The situation has become so confused that no one in Skopje can confidently predict what will come first: early elections with a new political configuration, or a new conflict between Macedonian and Albanian nationalists.

Macedonia, which back in the 1990s was a bright spot in the sea of Balkan troubles, appears today to be losing a sense of orientation, having been left to itself through its own but primarily through international fault.

In a situation of growing external pressure on Macedonia to capitulate on the name issue, with Greece sticking to its maximalist demands, and with Brussels irresponsibly willing to sacrifice Macedonia by letting it drown in internal troubles and using it as small change in Balkan trade-offs, few in Skopje can argue with any degree of confidence that the European idea retains its earlier dominant appeal. The growing impression is rather that the Euro-Atlantic enthusiasm is being slowly and steadily exhausted.

 
Translated from Peščanik website by Bosnian Institute, 26.05.2010.

Peščanik.net, 24.05.2010.

 


2.22.2023

Communication in non-governmental organizations

 Communication is a vital aspect of non-governmental organizations (NGOs) that operate in various fields, including health, education, human rights, and environmental protection. Effective communication within NGOs is essential to building relationships with stakeholders, mobilizing resources, and achieving organizational goals. In this paper, we will discuss communication in NGOs, including the importance of communication, the challenges NGOs face in communication, and strategies NGOs can use to improve communication.

Importance of Communication in NGOs Communication plays a crucial role in the functioning of NGOs. NGOs rely on communication to establish partnerships with other organizations, mobilize resources, and build networks with stakeholders. Communication is essential for disseminating information about an NGO's activities and for generating public support for the organization's mission. Effective communication within NGOs is also essential for managing internal operations and ensuring that all stakeholders are aligned and working towards the same goals.

Challenges of Communication in NGOs NGOs face several challenges in communication. One of the most significant challenges is the lack of resources to invest in communication infrastructure and expertise. Many NGOs operate on limited budgets and struggle to devote resources to communication, leading to difficulties in reaching their target audiences effectively.

Another challenge for NGOs is the complexity of their messages. NGOs often deal with complex issues that are difficult to communicate to a broad audience. Communicating complex information requires specialized skills and resources, and many NGOs struggle to find the expertise to effectively convey their messages.

Finally, NGOs also face challenges in building trust with stakeholders. NGOs often work in sensitive areas, and their messages can be met with skepticism or distrust. Building trust requires effective communication strategies that engage stakeholders and demonstrate the organization's commitment to its mission.

Strategies for Effective Communication in NGOs Despite these challenges, NGOs can employ various strategies to improve communication and overcome these challenges. Some of these strategies include:

  1. Building partnerships: NGOs can build partnerships with other organizations, media outlets, and individuals to help amplify their message and reach a broader audience.

  2. Creating compelling messages: NGOs can work to create compelling messages that are easy to understand and resonate with their target audience. This requires an understanding of the target audience and the issues that matter to them.

  3. Leveraging technology: NGOs can leverage technology to reach a broader audience and streamline communication processes. Social media, email newsletters, and online platforms can all be effective tools for NGOs to communicate with their stakeholders.

  4. Developing communication expertise: NGOs can invest in building internal communication expertise or working with external communication consultants to develop effective communication strategies and messaging.

Conclusion Communication is a critical component of NGO operations, and effective communication strategies are essential to building partnerships, mobilizing resources, and achieving organizational goals. NGOs face several challenges in communication, including limited resources, complexity of messages, and building trust with stakeholders. However, by employing strategies such as building partnerships, creating compelling messages, leveraging technology, and developing communication expertise, NGOs can improve communication and increase their impact.

Effective Communication in NGOs


Effective communication is crucial for the success of non-governmental organizations (NGOs). NGOs must communicate effectively to build partnerships, mobilize resources, and achieve their organizational goals. In this paper, we will discuss some strategies for effective communication in NGOs.
 
1. Identify Your Target Audience: 
Identifying the target audience is the first step in developing an effective communication strategy. NGOs need to know who their audience is, what their needs are, and how best to communicate with them. NGOs should tailor their message to the target audience and use the most appropriate channels to reach them. 

2. Develop a Compelling Message: 
NGOs need to develop a compelling message that resonates with their target audience. The message should be simple, clear, and easy to understand. NGOs should use stories, statistics, and facts to support their message.
 
3. Use Multiple Channels: 
NGOs should use multiple channels to communicate their message to their target audience. They should use a combination of traditional and digital channels such as social media, email, newsletters, brochures, flyers, and press releases. Using multiple channels ensures that the message reaches a broader audience.
 
4. Leverage Technology: 
Technology is an excellent tool for NGOs to communicate their message to a larger audience. NGOs should use technology to create online platforms such as websites, blogs, and social media pages to interact with their target audience. Technology can also be used to create virtual events such as webinars and online meetings. 

5. Build Partnerships: 
Building partnerships with other organizations is an effective way for NGOs to increase their reach and impact. NGOs should seek partnerships with organizations that share their values and goals. Partnerships can also help NGOs to access new resources and expertise. 

6. Engage with Stakeholders: 
NGOs should engage with their stakeholders regularly. They should provide updates on their activities, achievements, and challenges. NGOs should also seek feedback from their stakeholders and use it to improve their communication and organizational processes. 

7. Train Staff: 
Training staff on effective communication is crucial for NGOs. NGOs should invest in training their staff on communication skills such as writing, public speaking, and media relations. Training staff ensures that they have the skills to effectively communicate the organization's message. 

Conclusion: Effective communication is essential for the success of NGOs. NGOs should identify their target audience, develop a compelling message, use multiple channels, leverage technology, build partnerships, engage with stakeholders, and train their staff on effective communication skills. By employing these strategies, NGOs can increase their reach, impact, and achieve their organizational goals.

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Communication is a critical element of the operation of Non-Governmental Organizations (NGOs)

Communication is a critical element of the operation of Non-Governmental Organizations (NGOs). Effective communication can help NGOs achieve their goals, build relationships with stakeholders, and increase their impact. Communication in NGOs can take many different forms, including:
 
1. Internal communication: Effective internal communication is essential for ensuring that everyone in the organization is working towards the same goals and objectives. This includes regular meetings, newsletters, and other forms of communication to keep staff and volunteers informed about the organization's activities, progress, and plans.
 
2. External communication: NGOs need to communicate effectively with a range of external stakeholders, including donors, beneficiaries, volunteers, and community leaders. This includes regular updates about the organization's activities, progress reports, and success stories.
 
3. Advocacy and awareness-raising: NGOs often work to raise awareness about social and environmental issues and advocate for policy changes. Effective communication is essential for engaging with the public, policymakers, and other stakeholders to build support for their cause and promote their message.
 
4. Fundraising: Effective communication is essential for engaging with potential donors and sponsors, communicating the impact of their activities, and building relationships that can lead to long-term support.
 
5. Coordination and collaboration: NGOs often work in collaboration with other organizations, including government agencies, other NGOs, and community groups. Effective communication is essential for coordinating activities, sharing information and resources, and building partnerships that can lead to more significant impact.
 
6. Monitoring and evaluation: Effective communication is essential for monitoring and evaluating the impact of NGO activities. This includes regular reporting and feedback mechanisms to ensure that the organization is meeting its objectives and making progress towards its goals. 

In conclusion, communication is a critical element of the operation of NGOs. Effective communication helps NGOs to build relationships with stakeholders, advocate for social and environmental issues, raise awareness, fundraise, coordinate activities, and monitor and evaluate their impact. NGOs should invest in communication infrastructure and tools, such as communication technology, marketing, and public relations, to enhance their communication activities and achieve their goals

Challenges of Communication in NGOs


Communication is an essential element of the operation of Non-Governmental Organizations (NGOs). Effective communication can help NGOs achieve their goals, build relationships with stakeholders, and increase their impact. However, NGOs face several challenges in communication, including: Language barriers: NGOs may operate in multiple countries and interact with stakeholders who speak different languages. 
Language barriers can make it difficult to communicate effectively and can lead to misunderstandings and miscommunications. 
Limited resources: NGOs often have limited financial and human resources, which can make it difficult to invest in communication infrastructure and tools. This can lead to difficulties in maintaining effective communication channels and can limit the reach of their message. 
Cultural differences: NGOs may work in different cultural contexts, which can lead to challenges in understanding and respecting local customs, norms, and values. Misunderstandings can lead to a breakdown in communication and impact the effectiveness of NGO activities. 
Lack of access to technology: In some areas, NGOs may have limited access to technology, such as the internet or smartphones. This can make it difficult to communicate with stakeholders and limit the reach of their message. 
Limited media coverage: NGOs often struggle to gain media coverage and attention for their work. This can make it difficult to raise awareness about issues and increase the impact of their activities. 
Managing expectations: NGOs may have different expectations from different stakeholders, including donors, beneficiaries, and volunteers. Managing these expectations and ensuring clear communication about goals and objectives can be challenging. 

To overcome these challenges, NGOs can invest in communication infrastructure and tools, such as communication technology, language translation services, and cultural sensitivity training. They can also work to build relationships with local media and invest in marketing and public relations to increase their visibility. Additionally, NGOs can ensure they have clear and consistent messaging across all communication channels and work to manage expectations by providing regular updates and progress reports to stakeholders.

Importance of Communication in NGOs



Communication is a critical element of the operation of Non-Governmental Organizations (NGOs). Effective communication can help NGOs achieve their goals, build relationships with stakeholders, and increase their impact. The importance of communication in NGOs can be highlighted in the following ways: 
1. Building relationships with stakeholders: NGOs need to build relationships with a range of stakeholders, including donors, beneficiaries, volunteers, and community leaders. Effective communication helps NGOs establish trust and credibility with these stakeholders, which is essential for building long-term partnerships and achieving shared goals. 
2.  Advocacy and awareness-raising: NGOs often work to raise awareness about social and environmental issues and advocate for policy changes. Effective communication is essential for engaging with the public, policymakers, and other stakeholders to build support for their cause and promote their message. 
3. Fundraising: NGOs often rely on donations and grants to support their work. Effective communication is essential for engaging with potential donors and sponsors, communicating the impact of their activities, and building relationships that can lead to long-term support. 
4. Coordination and collaboration: NGOs often work in collaboration with other organizations, including government agencies, other NGOs, and community groups. Effective communication is essential for coordinating activities, sharing information and resources, and building partnerships that can lead to more significant impact. 
5. Transparency and accountability: NGOs are often held accountable for their activities and must demonstrate transparency in their operations. Effective communication helps NGOs to communicate their activities, demonstrate the impact of their work, and build trust with stakeholders. 

In conclusion, communication is an essential element of the operation of NGOs. Effective communication helps NGOs to build relationships with stakeholders, advocate for social and environmental issues, raise awareness, fundraise, coordinate activities, and demonstrate accountability. NGOs should invest in communication infrastructure and tools, such as communication technology, marketing, and public relations, to enhance their communication activities and achieve their goals.

European House Skopje is an NGO in Macedonia that promotes European values, democracy, human rights, and regional cooperation. Its...