Tuesday, December 13, 2005

An EU-funded media campaign launched on November 30 will promote activities for young people across the Republic of Macedonia

The aim is to promote tolerance under the banner “together for youth”. The EU will provide €900,000 over the next 18 months for the project, which is managed by the European Agency for Reconstruction. “Youth projects are very important for a country already on its way to reaching European standards and values,” said the country's prime minister, Vlado Buckovski, at the campaign launch in Skopje. “This campaign is an excellent opportunity to show the full potential of our young generation and to ‘Europeanise’ it in its way of thinking and acting.” The campaign will include television spots, billboards, posters, brochures and other materials, targeting people aged 15–24, and will spotlight the most pressing issues faced by the country’s youth. “This project will contribute to the improvement of inter-ethnic understanding and collaboration among young people throughout the country,” said the EU Special Representative and Head of the European Commission Delegation to the country, Erwin Fouere. “It will do so”, he added, “not by lecturing to young people, but by involving them in discussion and action on the issues, which they themselves identify as important. The values which this project promotes are fundamental values of the EU.”

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