Media Relations Manager for the Objective One Partnership of Cornwall and the Isles of Scilly
Clare Morgan, Media Relations Manager for the Objective One Partnership of Cornwall and the Isles of Scilly. Cornwall and the Isles of Scilly are well known in the UK as a place for traditional bucket and spade holidays. British families have stayed in bed and breakfast accommodation and sunbathed on beaches. This led to seasonal, low paid jobs and while the holiday image is known nationwide, the region as a place for successful business is a new message. The message that the Objective One Partnership is tasked with getting across is that the region has a burgeoning knowledge-based economy as well as top quality food and drink producers. The obstacles to relaying this message include distance; Cornwall is about five hours by road or train from London. National journalists will often not travel yet the best way to challenge preconceptions is by demonstrating the evidence. Because the next generation of European funding is likely to be different the Partnership also wants to demonstrate ...